3 Best Email Marketing Services for Small Businesses
Is Email Marketing Services a Priority for Your Company in 2021? Are you looking for the best email marketing services?
Choosing the right email marketing service can have a huge impact on the success of your marketing campaign. In this article, we publish the seven best email marketing services for small businesses.
It is important that you understand that much of your email marketing success depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered.
If you're not careful, you'll end up paying a lot of money for fewer features and terrible email delivery rates (resulting in losing more money).
What do you look for in a good email marketing tool?
Good email marketing services should enable you to create visually appealing email newsletters with a simple user interface (ideally drag and drop).
You should be able to send bulk emails that are personalized and targeted without much work. This is also known as marketing automation.
Regardless, email marketing services should make it easy to manage your contacts, divide users into groups, and track the performance of your email marketing campaigns.
Most importantly, good email marketing services ensure that emails do not land in your spam folder.
Having said that, let's take a look at some of the most popular email marketing service providers and how they compete against each other.
Contact Contact is one of the largest and fastest e-mail marketing services in the world. It is also the most user-friendly and beginner-friendly e-mail marketing service.
You can easily manage email lists, contacts, email templates, marketing calendars, and more.
Each account gives you easy access to tracking and reporting, built-in social media sharing tools, a free photo library, menu splitting, Facebook ad integration, and strong e-commerce integration for Shopify stores.
Email Plus accounts also come with powerful features such as email integration, surveys and surveys, discount coupons, online donations, and an A/B subject line test that helps you send targeted emails to increase your open rate.
Fixed communication provides unparalleled support through live chat, phone calls, email, community support, and a library of useful resources.
Apart from online training, they also offer personal live seminars throughout the United States. This lets small businesses learn the basics of e-mail marketing and start using it to grow their business as a professional.
For all the above reasons, we recommend Constant Contact as the best e-mail marketing service for small businesses.
Contact Contact has a free 60-day trial (no credit card is required). After that, their prices start as low as $20 per month.
SendinBlue is a complete program for marketing SMS and email to companies. It is one of the fastest growing e-mail marketing platforms in Europe.
It's a very easy-to-use platform with excellent tools to create beautiful and very attractive emails. Simple drag-and-drop tools are ideal for beginners without experience in email marketing.
SendinBlue includes complete tools suitable for beginners that allow you to send transaction emails and create workflows for industry users. The best time to send group emails can also be determined using their artificial intelligence algorithms to ensure maximum email delivery.
SendinBlue offers a completely free email marketing plan that lets you send up to 300 emails a day, but all emails will have their trademarks. Paid plans start at $25 per month. You can also include an SMS in your account, but the price varies depending on your transmission requirements.
They've improved their excellent plan to include more advanced features recently, such as landing page creation, live chat, crm integration, and Facebook ads. This means that users now get more value for the same price.
SendinBlue also offers a separate SMTP group email marketing service that you can use to run automated emails or transactions from your WordPress site. You don't need that for email marketing campaigns, but it's good to have an advantage if you have a large website and want emails based on automatic content.
ConvertKit is a powerful platform for marketing e-mail to professional bloggers, authors, and marketers. It is very easy to use and incredibly powerful.
ConvertKit's unique feature is that it allows you to easily offer upgrades and incentives to content using email subscription forms. It also comes with easy management of automatic responders, allowing you to send drip emails from the email service.
With ConvertKit, you can easily divide subscribers into interested people and those who have already bought. This helps you increase conversions with automated emails that feel more personal. In terms of marketing, this is called "targeted email marketing."
ConvertKit offers email-based support and has a broad knowledge base with great educational materials.
Many convertKit features are specifically designed for professional creators and bloggers, which is why we rated them as the best e-mail marketing service for professional bloggers.
ConvertKit offers a free 14-day trial, starting at $29/month. It also provides a 30-day recovery policy.
Are there other e-mail marketing platforms not listed here?
Yes, there are hundreds of e-mail marketing services out there, but we haven't listed them all here. We believe that creating a complete list of email platforms would only create more confusion and lead to a paralysis of choice for non-technical readers.
We have tried all the best email marketing services, including many sites that are not on our email platform lists above, such as:
MailerLite, ActiveCampaign, HubSpot, Ontraport, Mailjet, Campaign Monitor, InfusionSoft (now Keap), Klaviyo, Marketo, Eloqua, Pardot by Salesforce, Sendloop, iContact, Emma, TotalSend, SharpSpring, MailPoet and more.
The best email marketing services we've chosen to include in our list provide the best features for the best price.