Facebook Marketing (Your Comprehensive Exclusive Guide 2022)
Marketing (Your Comprehensive Exclusive Guide 2022)
of the world use Facebook, as it is the third most visited website on the Internet every day. This is why Facebook leads the social media sites and entire industries and companies depend on it.
Because of this great control, Facebook marketing has become a basic necessity for e-marketing in this era, and some even believe that every minute a marketer wastes in not relying on Facebook will regret it.
For this, we will present the full strategy of Facebook marketing in a simple and practical way, so that anyone, whether an expert or a novice in the world of digital marketing, can benefit.
This strategy is constantly being developed by us, in order to keep abreast of all the updates and new features that Facebook launches from time to time.
Why should you shop on Facebook?
According to the official Facebook news site it self, the number of its daily active users is 1.56 billion users in late March, can you imagine, dear marketer, the size of this number.
Facebook is 60 minutes per day, which is the highest rate among different social networking sites . This is why Facebook is the most powerful social media.
And if you thought that the volume of Facebook use in the Arab world was small, you were wrong. Look at the infographic below. You will find the number of users in some Arab countries at the end of last year, and these numbers are constantly increasing.
I was personally surprised by the extent of Facebook usage in Egypt, and when I searched, I found that Facebook is the most popular social networking site that Egyptians rely on, even more than YouTube itself.
The power of Facebook's data
I think you may have followed or heard about the recent news about Facebook selling or leaking its users' data, and also using it in the electoral processes to favor one candidate over another in the...Cambridge Analytica incident and there are other incidents and news.
This incident alone prompted the US Congress to question Mark Zuckerberg, the founder of Facebook. Not only that, there are many issues that Facebook faces in many countries, especially the European Union, and it is expected that a decision will be issued to fine Facebook an amount exceeding one billion dollars soon.
You may be asking yourself, “Why am I telling you all this?” If Facebook is able to influence people to the point of controlling elections, what about its influence in selling some products or increasing conversions to marketers?!
Facebook is the most powerful database in the world today, because it knows almost everything about its users at all times using advanced algorithms that rely on artificial intelligence .
These huge potentials are currently used by marketers to earn millions of dollars from Facebook, and there are giant companies and institutions all over the world that rely on Facebook completely, and there are also specialized companies that provide marketing services through Facebook.
That is why you should rely on Facebook in your marketing plan, whether free or paid, because the power of data and analytics that Facebook gives you is very strong … so do not waste the opportunity.
Determine your goal for Facebook marketing
In any marketing plan, you should set the goal of it, what do you want from being on Facebook? You must answer this question very accurately in order to invest your time and effort correctly.
Do you want to get new customers for your company or service? Do you want to sell your own products? Or do you want to provide customer service and answer your followers' inquiries using Facebook?
Do you have a website (whether a content site or an online store ) or a YouTube channel, and you want to get free or paid traffic? If this is your goal, then Facebook is your best option.
The more you choose a specific goal from the past (and you can specify more than one goal according to your business), the easier your task will be, especially in determining the quality of the content that you publish to your followers.
If you want to sell products directly on Facebook, I advise you to use Facebook Marketplace, and you will find everything you want to know in the following article:
Own a professional Facebook page
Whatever your business, you need a page on Facebook, this page represents your brand and your brand, especially since every information you put on your page is used by Facebook.
Facebook is a massive search engine, so the more accurate the information you put in, the more Facebook will put your page in front of users who are interested in the same field.
If you do not have a Facebook page and want to have a professional page, you can read this guide:
If you already have a Facebook page, you must make sure that it contains the following:
Professional high-quality profile picture and background - preferably the logo of your site or company.
The purpose of the page (business - non profit) and the type of industry you work in.
An accurate description of the page and its purpose.
Put a link to your website or YouTube channel, if available.
Create a username (username) for your page so that people can reach you easily
(Location) if you own a company, shop or restaurant, with business hours and phone number
Select a CTA for your Facebook Page
CTA is an acronym for Call To Action, meaning the action you want your customers to take. For example, would you like visitors to your page to be able to call you directly?
This is very useful if you have a service related to reservation, or depend on customer inquiries about the service (such as medical clinics or providing real estate services, etc.), because when the visitor presses the call sign, the call application will open in his phone automatically with your number.
Or do you want to have visitors message you on Facebook Messenger with the click of a button? Or do you want them to email you directly (this method is best for freelancers on the Internet )
You can select the appropriate option through the settings of your Facebook page, as shown in the image.
Use Facebook messenger Bots for marketing
Sending free text messages over the phone via the Internet has always been very important, not only for regular users but for marketers as well, because of its ease and low cost (or often free).
That is why Facebook developed a messaging application (Messenger) - chat, as we call it? - By the way, this application was not the idea of Facebook, as it acquired several companies to become the leader in this field.
In order to add to your information, Facebook also acquired the famous Whatsapp application that millions of people use daily for free, and plans to combine it with Messenger in the near future to use it more, especially in advertisements, since it relies heavily on it to collect information about users.
Because of Facebook Messenger's popularity and dependence on it, Facebook allowed companies to develop bots to respond to people automatically.
You can prepare some responses to respond to your customers or those who message you on the page (for example, anyone who asks for your address, you can give him a link to your site on maps, and so on).
Not only that, but you can also group these users into a list (like you collect emails in a mailing list to text them later) so that you send them products and offers directly to their phones.
The way to set up these bots is very easy, there are a lot of pages you use (and I rely on them a lot), and the best company that offers this service is Manychat .
You can get started for free and they provide you with all the video explanations you need.
And if you want to dig deeper into Messenger marketing, leave us in the comments “I would like a FB Messenger marketing guide” and we will be sharing a comprehensive step-by-step guide on this very soon.
Use Facebook Groups
In recent years, Facebook has reduced the size of the Organic Reach, meaning that the posts you place on your page do not reach all of your followers as it used to, and this percentage is decreasing every day.
Facebook wants people to rely more on ads in order to be able to reach their followers, and also to gain followers and new customers, so Facebook ads have become necessary for many business owners.
That is why people have become more dependent on Facebook groups, since any post you put in it reaches all subscribers, especially if they like this group and check it constantly.
Facebook You can create a group with the same name as your Facebook page in order to communicate with your customers faster, and you can also allow group members to publish their own content.
In order to keep your page professional, you cannot allow anyone to post on it, so Facebook groups are the ideal solution for you to answer the questions of your customers or followers constantly and in a professional manner.
Facebook groups have other advantages as well, because you can use them to promote your services or products for free. Look for groups that are specific to your industry or whose members you think are interested in what you have to offer.
Subscribe to these groups and provide useful content to these members, and you can also promote your services from time to time, but be careful not to promote too much so as not to break the rules of those groups and get kicked out of them.
Know your audience well
As I mentioned earlier, Facebook offers great analytics and data that you have to use. Using Page Analytics for your page, you can learn a lot about your audience's interests.
You can know the type of content they prefer, the times they are there, their average age and gender, and various information that will definitely help you in your marketing campaigns and also in the content you provide.
information through Facebook pages and groups that are famous in your field, or owned by your competitors, and in this way you will know a lot of information about them.
When you visit any page, you will find on the left (or on the right if you use Facebook in Arabic) the word “Info and Ads”, which if you click on it, you will be able to see the ads that this page is marketing to.
This way, you can legitimately spy on your competitors' advertising campaigns, see what kind of content they're using so you can emulate them or get some ideas from them.
Also, Facebook is an excellent way to know the problems, goals, and aspirations of your target audience, and the more you know, the more you will be able to know the angles you have to use to promote this audience, and thus provide offers, services and products that solve these problems and help them achieve their goals.
Decide what kind of content you will provide
There are many types of publications that you can offer to your audience, it all depends on your goal of marketing and on your audience as I mentioned in the previous points.
For this you should try and test, but try not to publish content for the purpose of profit only or to promote your products, you must provide informative and educational content to your audience.
Ask your audience what information they want to know, do polls. Use Facebook Live to answer your audience's questions and connect with them in person.
All of these things increase trust between you and your potential customers, and help you easily promote to this audience who has become dependent on you for information and trusts your expertise and ability to help them.
Provide customer service through Facebook
Customer service or after-sales service is one of the most important pillars of the art of marketing that achieves more profits for any business or service. That is why you have to communicate with your customers in all possible ways.
free without any costs. That is why the speed of your response to your customers must be very high, whether through your official page or through the Messenger.
And you must be ready to answer all questions and solve all problems efficiently and accurately, in order to maintain a good reputation among your customers. The more you are friendly with them and answer all their questions, the more they will remain loyal to you and will continue to deal with you constantly, thus increasing your profits.
Use of Facebook ads
Facebook ads are currently the best option for anyone looking for paid traffic. You can make ads at a very low cost, especially if your audience is in the Arab world.
Facebook has a lot of information about its users, so you can target any group or segment of people, regardless of their interests, ages, and the places they live in very precisely.
The more you wait and delay in relying on this method, the higher the cost of those ads due to its popularity and the increased demand for it, and you certainly know the law of supply and demand.
You can learn how Facebook ads work is very easy, and you can master it through the guide with the link below:
How to make a sponsored advertisement on Facebook (explanation with pictures)
Try and try on your own or use an experienced person to create advertising campaigns for you.
And because we are keen to provide everything that matters to the winning audience, we will soon provide examples of successful advertising campaigns through Facebook, with many explanations and tools to help you master them.
That's why be sure to follow the winners constantly, and subscribe to the alerts bell at the bottom of the page so that you don't miss any new we offer to become a better marketer.
Analyze the results of your Facebook marketing efforts
You set your goal from the beginning, now it's time to measure the results, you must bear in mind that every minute you spend creating content or communicating with your customers has its price, and it must have a payoff otherwise you are wasting your time.
And if you rely on money in marketing, whether through advertisements or in creating content, all of this should have a tangible return on your business.
So, after you have done all the previous steps, did the traffic to your site increase? Has the number of your customers increased? Did you achieve higher sales and increased profits? Your answer must be yes, otherwise you are in danger.
Facebook is used by all people in any field or industry, so if you do not achieve success through it, then there is definitely a problem in your marketing plan, make sure of the content and the way you communicate with customers and change your method until you achieve better results.
The more you achieve success and the higher your profits, the more you will have to review your plan again in order to constantly improve and modify it, as you may find ways to save money or effort, especially with the endless development of Facebook.
Every period there is a certain method that is dominant, as email marketing was the best in the early 2000s, and then was marketing through Google ads, then marketing through SEO and search engines.
Currently, Facebook marketing is the strongest and the best, so do not miss the opportunity from your hands and double your efforts and invest your time, effort and money in this giant platform.
And do not forget to leave us your comment below, and share this article with anyone who disagrees with you or believes that Facebook marketing is not necessary to prove otherwise.